behind the brand
The founder Erica was inspired to create Westley when she adopted her rescue dog Daphne.
She wanted to be the best pet parent she could, however, quickly realised there was no go-to brand that combined style, functionality, and sustainability.
She was tired of the generic and kitsch options out there, and when she asked around, learned lots of dog owners were eager for something different too.
So, with a background in product development and e-commerce, she set out to build a petware brand designed to support both dog and human, with ethics at its core.
Combining her NYC roots and current London living, she hopes to bring meaningful minimalism into the pet parenthood community for a stronger and brighter future.